Website Design

Aquacycl, a technology company transforming wastewater treatment, had concerns about their outdated and underperforming website. Their main issues were that the site lacked visual impact, failed to engage visitors, and wasn’t converting traffic into leads. Aquacycl needed a solution to better communicate their value proposition, highlight key resources, and ultimately, drive higher-quality leads and conversions.

To tackle these challenges, I choose brighter, more contemporary colors to complement their newly updated logo and incorporated soothing water imagery to reinforce Aquacycl’s brand identity. Interactive carousels were introduced to guide users through Aquacycl’s offerings, tailored to their specific industry or role, creating a more personalized user experience.

Just three months after the Aquacycl website launch, metrics greatly improved. Sessions increased by 54% while users grew by 61%.

View the live site here.