Ad Campaign

Ad design for the National Restaurant Association. To support their New England Food Show's event relaunch, a concept was developed pairing a strong visual —a dish “before and after” NEFS. Each ad uses a food centric word to describe the benefits of attending the event. The imagery enforces this message by depicting the beautiful transformation of raw ingredients into a gourmet meal—a metaphor for how an attendee could transform their skills and/or restaurant from good to great by attending this two day event.